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Like Travelocity® for freight shippers, Freightquote.com provides businesses with an online system for selecting freight carriers, simplifying shipping, and saving money.
Though truly unique in its industry, Freightquote.com battled the perception that it was just another freight broker. The company needed to persuade end users that it represents a better way of shipping freight and convince carrier/partners — like Roadway®, FedEx® Freight, and others — that it is a valuable “sales channel” for them, not a competitor.
Street Level Studio created a distinctive identity for Freightquote.com, plus a comprehensive communications program with a suite of coordinated sales materials. Easy-to-use for the sales force (which has high turnover), all collateral can be customized and printed on demand, keeping inventory and costs low and helping the company’s small staff support its growing sales team.
The results? Revenues increased 47 percent in just the first 12 months of the program, confirming Freightquote.com as the industry-leading online freight transportation marketplace.
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