Emerald Spa Corporation manufactures high-quality home spas with a distribution network of national retail dealers. Over the years, its brand identity eroded and was represented in the marketplace by a patchwork of advertising and support materials.

Street Level Studio stepped in to develop a comprehensive identity strategy and apply it across the organization from marketing to operations. We created a fresh brand identity and evocative sales materials that connected consumers emotionally to the joys of spa ownership. To ignite the sales process, we revamped Emerald’s dealer development package and created a stunning custom retail environment that replicates a beautiful backyard deck and spa.

The results? Things are going swimmingly! For example, a dealer in Gig Harbor, Washington, reports skyrocketing sales since installing the Emerald Retail Environment and using the new marketing support tools. She recouped her initial investment ten times over in just one year.