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In 1986, Chicago Brass opened its doors to sell residential door and cabinet hardware and plumbing fixtures. Over the years, it became a respected source for quality products and a trusted supplier known for delivering on time and on budget. But as competition intensified, Chicago Brass realized it needed to expand its universe of qualified customers and take marketing to a higher level.
Street Level Studio helped Chicago Brass upgrade its identity with a fresh corporate brand design to which we added Chicago Bath. We dug into the critical business issues facing high-growth categories in the industry—architects, developers, interior designers, and builders. Then we developed integrated advertising, promotion, and direct-response campaigns; in-store merchandising and signage; and coordinated sales and CRM materials that addressed their issues directly.
The results? With Street Level Studio as a graphic design and marketing communications partner, Chicago Brass/Chicago Bath significantly increased average sales per project, extended its geographic reach, and successfully expanded its business in the lucrative commercial sector. The company now sells exclusively to the trade.
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